Text block from I’m Not Religious hero section explaining the brand philosophy — refusing handed-down narratives, questioning belief, and embracing clarity over conformity.
Black and white abstract geometric pattern with lines, shapes, and cross-stitch text reading 'NEVER QUIT, NEVER SETTLE'.
INR BULLETIN
system: inr online; mode: trifecta; archetypes: initiator watcher loudmouth; action: build map expose; policy: receipts over noise; status: archive armed; they ask you're not religious; you answer you're right; raised on dial-up and doubt; burned cds and borrowed faith; sunday school to adult swim; aim away messages; myspace top eight; subway tokens and $2 bills; mixtape logic; cable static; pirated wisdom; we watched the reruns; we caught the pattern; analog kids in a digital cult; message boards and sneaker queues; we saw the curtain; we stopped clapping; receipts kept; signal intact; the rite starts here.
Black and white close-up of a computer-generated anatomical illustration of a human brain showing various regions and neural connections.
Silhouettes of three airplanes in a vertical sequence against a black background.
Silhouette of three airplanes stacked vertically, pointing downward.
› i’m not religious.
 ›› not quite fashion.
 ››› not quite philosophy.
 /// questioning everything
// without asking anything.
Silhouette of a folding hand fan with three sections.
Neon sign with the message "Keep Scrolling" and downward arrows.
Stacked stencils labeled “The INR Files,” showing original 2011 designs for “I’m Not Religious” and “Free Spirit.” Represents the archival evolution of the brand’s mark and message.
Text graphic reading “Receipts don’t lie.” from I’m Not Religious (INR), referencing the brand’s archival timeline that documents its evolution from 2011 to 2025.
Black Halloween-themed text that says 'Happy Halloween' with a spooky font.
section: our story // year of origin: circa // materials: stencil, cardboard, floor // location: bklyn, nyc // purpose: question the narrative // RECEIPTS
Black silhouette of a woman walking, holding an umbrella, surrounded by trees, with a small dog walking beside her.
Black screen with white text discussing themes of storytelling, performance, and cultural critique.
Black silhouette of weather station with three parts: a vertical pole with instruments on top, a rectangular box, and another instrument with a droplet-shaped component, set against a white background.
› inr.ip_notice
 ›› all artwork, text, and designs belong to i’m not religious® (inr.).
 /// unauthorized use is prohibited and protected.
Handwritten strip reading ‘It was spontaneous, but definitely no accident,’ on black tape — INR timeline caption.
INR archival photo — original hand-stencil ‘I’m Not Religious’ tee from the 2011 roots era, shown on model as part of the timeline.
Black silhouette of a woman walking, holding an umbrella, surrounded by trees, with a small dog walking beside her.
Black background with dark gray, abstract, tangled lines and a small spark icon.
Step-by-step instructions for folding a paper airplane.
INR timeline receipt listing key milestones from 2011 to 2025 — roots, reach, quiet, shift, return. Designed like a proof-of-truth document chronicling the brand’s evolution from DIY stencils to archival brand..
Neon sign with the message 'Keep Scrolling' and downward arrows
Black silhouette of a woman walking, holding an umbrella, surrounded by trees, with a small dog walking beside her.
section: inr anchors // archetypes: initiator • watcher • loudmouth // function: build • map • expose // lens: three positions - one truth // signal: coded clarity THE TRIFECTA
not the trinity… the trifecta.” — INR’s three-signal framework introducing The Initiator, The Watcher, and The Loudmouth.
Text on a black background discussing the concepts of signals, masks, roles, frameworks, truth seekers, and how to stand out in a world that demands belief, emphasizing positions and badges.
Cartoon character with wild hair, large eyes, and a surprised or scared expression, waving hand.
Silhouette of an airplane flying in the sky.
Text on a black background with white, monospaced font. The text discusses a system that is spirit-led, built on a blueprint layer, pulls from memory, and is simple because it is encoded.
The Initiator — INR’s original stencil logo reimagined. The foundation of the Trifecta, representing the brand’s first signal and the blueprint everything else was built on.
THE INITIATOR // BADGE
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The Watcher — second layer of the INR Trifecta, built on the Initiator’s foundation. Symbolizes vigilance, discernment, and pattern recognition within chaos.
Intro text explaining INR’s Trifecta system — The Initiator, The Watcher, The Loudmouth. Three frameworks for truth seekers navigating performance culture.
Text on a black background with white font discussing traits of a vigilant, pattern-recognizing person or system.
THE WATCHER // BADGE
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A black background with white text displaying a series of statements about speaking with clarity, setting boundaries, standing firm, and being blunt rather than rude.
THE LOUDMOUTH // BADGE
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purpose: first rite offerings // choice: choose what speaks to you // pricing: launch sale // ship: free u.s. shipping THE FIRST RITE
the first rite // origin drop

founding collection

50 units per piece. no reprints.
inventory seals when depleted.
inventory capped at 50 // fr-001
unlimited offerings // badge-sized slappables

trifecta signal: initiator / watcher / loudmouth

available all the time.
any rite. any surface.
no cap. no scarcity.
inventory sealed // unlimited stock